On behalf of the shoe community, I apologise for the following blight on your legacy, ‘cos I’m pretty sure Reebok aren’t going to.

Yours Sincerely,

Steve

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Image and Text from www.theshoebuff.com

"Reebok has released a collection in collaboration with designer Jean-Michel Basquiat;
 a line most notable inspired by parts of his Suite of Fourteen Drawings.
 The addition of text on the shoes lends to its classic DIY pump-meets-punk aesthetic."

fuck offfff….

1. how can you ‘collaborate’ with someone who is dead?
you can’t – but you can license their work and plaster it all over your product.
2. Basquiat wasn’t a designer, with business cards, and a desk… he was an artist.
3. I really doubt enough ‘punks’ do (or did) D.I.Y jobs on their Reebok pumps to declare it an aesthetic.
4. I could go on all day about this…

The stupid thing is they’re not terrible looking shoes, but are completely pointless.

And embroidered logo on a pair of white shoes is not a collaboration, its a misappropriation of a piece of art that had a meaning and purpose all of it’s own, and I’m guessing that probably didn’t include selling overpriced footwear to the general public.

reeebok-pump-omni-lite-basquiat-05

… and don’t get me started on the irony involved in using his text – something vaguely about the inequities of modern life and ‘big money’ and the rat race etc, on a pair of shoes – made in china, and sold for what is no doubt a 2000% markup on the price paid to the worker who made them.

This stuff reeeeeeally shits me off, not just because I hand make shoes, not because I’m a Basquiat fan, but mainly because I used to collect ‘collectable’ sneakers until the big brands clearly ran out of ideas, and have resorted to crap like this and ‘Iron Maiden’ collaborations and ‘lets take the sole of one Nike and glue it to the upper of a different one and call it a ‘hybrid’.

Grrrrrrr. There, how I have vented my anger somewhat.

Listening to: The sound of the sneaker industry punching the art community in the face.