Hey there loyal readers (blog stats tell me it is still a few more people than our parents and Madeline and Hili that read this blog so I’ll keep talking as if it’s a captivated audience of 1000s)… April has certainly turned out to be the biggest rollercoaster of a month for me/us in hmmm… 7 years? Strangely enough EXACTLY 7 years ago, almost to the day from this year’s ups and downs, Dani and I got married and my previous business dissolved in a flash of rage and we found ourselves in one hell of a happy/sad headtrip. Seems April is cursed for us, we’d better watch out in April 2020… that sounds ominous.
I wont ramble on too much about the goings on of the month, but I do believe in open-book honesty, as that’s what this blog has always been about, so I dont want anyone out there who is / has / will go through tough times as an artist or creative person to think that it’s all smooth sailing here and we’re just posting up photos and exclamation marks when things go well, that’s what Instagram is for.
To start on a good note – WE WENT TO MERCEDES BENZ FASHION WEEK AND IT WAS COOL. Dani and I made the accessories for Christina Exie’s debut runway show, and it rocked the house. We spent the week soaking up some Sydney sun and helping Christina with the million and one tasks she had to do leading up to the show, we ate gelato and sushi, we arrived backstage 3 hours before the show and got to see the madness that goes on when trying to get 10 models styled, dressed and ready to walk a runway.
It was in no way without drama, there were some serious last minute hiccups to work around and I hope to do a post on all of the details of that adventure soon, but for now, here’s a quick preview of what we made and how it looked on the runway.
my 3D printed visors…
dani’s resin cast bangles…
all images from zimbio.com
I was planning on doing a classic making of sort of post on these, but as I’m now thinking of going in to production with the visors asap I might wait a bit before I swing open the doors and give away all my trade secrets and intellectual property. Our friends at DI$COUNT have been ripped off royally recently by some dipshits in Sydney, so you cant really trust anyone these days it seems.
This was definitely one of the “ups” for April, and it was a great way to further our working relationship with Christina, meet a bunch of new people and get something seen outside of Melbourne.
That said, it lead me, and to a much lesser extent Dani, to crash out completely with post-event adrenalin and motivation loss. I’ve been trying to distract myself from the reality that I have somewhat ‘run out of steam’ since early January, and now that the outlook is on another year of hard work and determination all I want to do is pop into bed for a 6 month sleep.
this is what my plans for 2013 look like in my head at the moment.
All of our plans are so damned lofty that every now and then the weather changes or something sad happens and it’s hard not to just say “fuck it, I’m done with this shit”… but that’s the key to success. Knowing that those times will come and getting your ass off the couch and back in the saddle.
The sad event that came within 3 days of us arriving home from Sydney was the news that our friend and fellow creative hotshot-in-the-making Maya died of cancer at age 27. It’s making me choke up a little typing this so I’ll move on, but we are devastated to have lost her so early and hope that the good we can take from it is the motivation for us – and anyone reading this – to SEIZE THE DAY. Get out there and live your dreams as you have no idea when your time will be up.
Maya, you were awesome, and will never be forgotten.
So… ups and downs huh? How about having a new niece born 3 days after Maya passed? Is that up and down enough for you? Faaaaark.
We welcomed our new heartbreaker Olivia to the world on Monday and she is tiny and beautiful and quiet and possibly a redhead. I am in love already of course.
So… it’s now a public holiday, I’m in the studio typing away trying to get my mojo back, and hopefully…. hopefully, I’ll be blog posting this year with a new stream of stories about shoes and studios and manufacturing.
It seems the most financially sensible path for me (and Dani too) to take is for us to look at getting help with our brands so that we can break this exhausting cycle of trying to design, make and market everything all by hand. It works on a tiny turnover scale, but if we want to make these businesses actual “businesses” then that means working with a team, PR, marketing, bookkeeping, manufacture etc etc.
We just need to work out how to incorporate that into our Dead & Buried dream of integrated retail and manufacture, and how, when and where it will make sense for us to head in the next year or two – with the long term goal still being a home and life in ol’ Manhattan. Woo.
The other “up” for the month was getting to film a quick fashion film for Dani’s brand to launch her new resin jewellery range. We managed to get the brain-meltingly hot and cool Maximus Po to turn up at a photographic studio and dance her assssss off for an hour or two, whilst I directed and our friends Christian and Kik documented the whole thing. Below is a quick edit teaser film that I put together before Sydney… there’ll be a bigger and better and sexier one coming soon, once Christian and I get a chance to get back together and do some editing magic.
Dani M vs Maximus Po | Teaser Film from danimdesigns on Vimeo.
Oh, and one last thing, I made some postcards to give away whilst in Sydney and was lucky enough to have Jeannine Tan allow me to use one of her photos. She has a killer eye for photography and colour ranges that I am super envious of, so I am verrrry excited about working with her in the future to get the “look” for my brand just right. Go have a look at her site > www.jeanninetan.com
So that’s a wrap.
Here’s hoping May doesn’t suck as much as April.